What does the client’s business do?
Our client offers a range of services designed to streamline the management of short-term rental properties. Their key offerings include:
- Property Management Automation: Automate tasks like guest communication, booking management, and property maintenance to save time and enhance efficiency.
- Channel Management: Integrate with multiple booking platforms to manage reservations and listings seamlessly across various channels.
- Pricing Optimization: Utilize dynamic pricing tools that adjust rates based on market demand and competitive analysis to maximize revenue.
- Guest Experience Enhancement: Improve guest interactions and streamline the check-in/check-out process to provide a superior guest experience.
- Data Analytics and Reporting: Access detailed insights and reports on property performance, guest behavior, and financial metrics to make informed decisions.
These services aim to help property owners and managers efficiently operate their short-term rental businesses.
What were the requirements?
Skills and Qualities required:
- 3-4 years of marketing experience, preferably in a startup or fast-paced environment.
- Bilingual proficiency in English and Spanish is highly desirable.
- Strong skills in content marketing, copywriting, SEO, and Google Ads.
- Ability to adapt to changes and thrive in a dynamic, ever-evolving startup culture.
- Excellent collaboration skills with a user-focused approach to marketing initiatives.
What were the responsibilities?
This role combined tasks related to partner onboarding, project management, and lead generation. Eloisa will start being responsible for:
- Manage Google Ads campaigns to increase brand visibility and drive conversions.
- Drive lead generation efforts, focusing on mid-sized property managers, through targeted marketing campaigns.
- Create engaging content and copy for various marketing channels to attract and engage our target audience.
- Implement SEO strategies to optimize website traffic and improve organic search rankings.
- Collaborate closely with the team to align marketing efforts with business objectives and user needs.
What was the candidate’s background?
The experience of this young Colombian in the Marketing and Brand Development area is truly extensive and evolving.
In 2023, she moved from Executive Assistant to Marketing Director, where she excelled in leading brand strategy and managing a successful launch campaign, which included two influencer retreats.
In 2022, she worked as Brand Leader at Cityami, where she crafted holistic brand strategies and managed multiple brands in real estate and hospitality, improving audience engagement through targeted research and strategic objectives.
From 2020 to 2022, as a freelance bilingual copywriter, she developed compelling content for social media, blogs and marketing materials.
Previously, at Hotel Rancho Luna, she revitalized the hotel's image and marketing strategy, leading an international team to enhance its brand presence.
Her grueling career was what earned her the position without a doubt.
How did they find their last candidate?
The company used Jules! We help US businesses find, hire, and pay top Latin American talent.
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