Location: Brazil
What does the client’s business do?
Our client specializes in the design, manufacturing, and sale of cannabis accessories. They approached us with a specific need: to hire a creative, detail-oriented Graphic Designer to manage day-to-day design tasks. This includes creating compelling product campaigns for both new and existing product launches.
What were the requirements?
To excel in this role, the ideal candidate was expected to possess:
- Strong design experience in both digital and print media
- Expertise in maintaining and evolving brand identity
- Proficiency in Figma, Adobe Creative Suite, and digital asset management
- Knowledge of production processes and pre-press requirements
- Excellent project management skills, with the ability to manage multiple tasks and meet deadlines
- Strong creativity and problem-solving abilities
- Ability to work both independently and as part of a collaborative team
- Proficiency in English at a high level
- At least 5-7 years of proven experience in graphic design
- A portfolio showcasing previous work (required for consideration). Shortlisted candidates were also asked to complete a design assignment
With these qualifications in mind, we began our search and ultimately found Sandro.
What were the responsibilities?
When Sandro started, his main responsibilities included:
- Design for Digital and Print Media: Create effective, professional designs for websites, social media, email campaigns, trade show materials, packaging, brochures, and more.
- Branding and Visual Identity: Maintain and evolve the company's visual identity in line with its brand strategy.
- Software Proficiency: Use industry-standard tools such as Figma and Adobe Creative Suite (InDesign, Illustrator, Photoshop) to produce designs.
- Production Knowledge: Understand pre-press and print production processes to ensure all designs are production-ready.
- Project Management: Manage multiple design projects, meet deadlines, and collaborate with team members to ensure smooth project execution.
- Creativity and Conceptual Thinking: Generate fresh ideas and concepts while remaining informed about the latest trends in B2B and B2C marketing.
- Collaboration and Communication: Work closely with the marketing team, content creators, product managers, and other stakeholders to bring design concepts to life.
- Attention to Detail: Deliver high-quality work with a sharp eye for detail, ensuring minimal revisions.
What was the candidate’s background?
Sandro is an experienced Senior Graphic Designer with over 8 years in the field, specializing in branding, digital design, and web development. His experience includes managing design projects from start to finish, creating effective visual strategies, and ensuring brand consistency. With knowledge of Figma, Adobe Creative Suite, and web development tools such as HTML and CSS, he is well-equipped to manage the design needs of any e-commerce company.
In his previous role as design coordinator, Sandro led a creative team, translating brand strategies into impactful visual assets for various platforms. His ability to manage multiple projects and collaborate effectively with cross-functional teams ensures the timely delivery of high-quality products.
With a solid understanding of design and development, Sandro can seamlessly carry out the production process, ensuring designs are aesthetically pleasing and functional. His experience working remotely and managing teams allows him to adapt to the needs of any project while maintaining a high level of quality. Sandro's combination of creative vision and technical knowledge made him the ideal person for this remote position.
How did they find this candidate?
The company used South! We help US businesses find, hire, and pay top Latin American talent.
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