Location: Brazil
What does the client’s business do?
Our client's company provides software with real-time data monitoring and display management in a niche market.
They contacted us seeking a skilled and motivated Digital Marketing Coordinator to support our digital marketing efforts and elevate their online presence through strategic campaign management and content creation.
What were the requirements?
The client reached out, and after a call with our team, we were able to outline the following essential requirements for the candidate:
- 3+ years of experience in digital marketing: Proven expertise in the field.
- Social media management: Strong experience, especially on LinkedIn and Facebook.
- Lead generation and content strategy: A deep understanding of lead generation tactics and creating engaging content.
- Strong communication skills: Excellent written and verbal communication skills.
- Organizational and project management skills: Ability to manage tasks efficiently and keep projects on track.
- Marketing analytics: Experience with performance tracking and marketing analytics.
- Teamwork and independence: Able to work both independently and as part of a team.
Preferred Qualifications:
- Marketing automation platforms: Experience with automation tools.
- SEO/SEM principles: Knowledge of search engine optimization and marketing strategies.
- Meta Business Suite: Familiarity with the platform.
- B2B marketing: Experience in business-to-business marketing.
- Webinar management: Experience in promoting and managing webinars.
- Email marketing: Strong understanding of email marketing best practices.
- SaaS experience: Preferred experience in Software as a Service.
Through our search, we found Frederico, a professional from Brazil. After several interviews and performance tasks, we determined he was the perfect match for this team.
What were the responsibilities?
His responsibilities for the new role with our client's company included:
- Plan, execute, and optimize digital marketing campaigns across multiple channels.
- Manage content calendars and schedule posts for social media platforms, including LinkedIn and Facebook.
- Create engaging and impactful marketing content tailored for each platform.
- Contribute to lead generation strategies and work to improve conversion rates.
- Assist in organizing and promoting webinars.
- Track, analyze, and report on marketing performance and key metrics.
- Support the execution of email marketing campaigns.
- Handle various marketing administrative tasks as needed.
What was the candidate’s background?
Frederico was an ideal candidate for the Digital Marketing Coordinator role due to his extensive background in SEO, content marketing, and email marketing within the SaaS and IT sectors. With over 10 years of experience, he has developed and implemented data-driven strategies that significantly boost organic traffic, improve search rankings, and increase customer engagement.
In his previous roles as a Product Marketing Specialist and B2B Marketing Analyst, Frederico successfully led initiatives that resulted in impressive growth in SEO visibility, LinkedIn engagement, and lead generation. His expertise in technical SEO, content creation, and CRM management allowed him to drive measurable results, including substantial increases in product trials and social media engagement.
Frederico’s ability to execute high-impact content strategies, optimize digital campaigns, and analyze performance metrics made him a strong fit for this position. His combination of technical skills, creativity, and experience in digital marketing will help drive the company's growth and enhance its digital presence.
How did they find this candidate?
The company used South! We help US businesses find, hire, and pay top Latin American talent.
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