Location: Argentina.
What does the client’s business do?
Our client is a digital marketing agency with over 20 years of experience, specializing in helping businesses grow through tailored marketing solutions for a specific niche sector.
They approached us to find the ideal professional who can effectively manage multiple projects and priorities. Based on their needs, we determined that a Project Manager was the role they were seeking.
What were the requirements?
This position requires a multifaceted profile, capable of leading teams and managing projects precisely. We were looking for someone with the following technical and interpersonal skills:
Soft Skills:
- Extreme ownership and high-level execution.
- Growth mindset and energetic positivity.
- Confident, impact-driven interactions.
Hard Skills:
- Proficient in Slack, ClickUp, Asana, Notion, Google Docs & Sheets.
- Strong reporting and data analysis skills.
- Intermediate knowledge of Google Search Console, GA4, Ahrefs, SEMrush, Moz.
- Basic understanding of WordPress, Webflow, and Shopify SEO.
Requirements:
- 3+ years in project or operations management (digital marketing preferred).
- Experience with SEO, content marketing, and Google Business Profile management.
- Strong communication skills in English (written & spoken).
- Certifications in Project Management (PMP, Agile, Scrum) preferred.
Through our search, we discovered Belen. Based on her resume, work experience, and the results of multiple interviews and performance tasks, we concluded that she was the ideal fit for this role.
What were the responsibilities?
Key Responsibilities:
- SEO Strategy Execution: Ensure timely and accurate implementation of SEO strategies.
- Team Leadership & Management: Lead support staff (assistants, content specialists, link builders), assign tasks, and conduct performance evaluations.
- Project Workflow & Quality Control: Oversee project workflows to maintain efficiency and quality.
- Performance Reporting & Analysis: Generate weekly/monthly reports, track KPIs (CPL, rankings, backlinks, GBP), and analyze SEO performance.
- Cross-functional Collaboration: Partner with the SEO Strategist to align projects with business goals and act as a liaison between teams and clients.
- Problem Solving & Adaptability: Identify roadblocks and adjust strategies to overcome challenges.
- Communication & Stakeholder Updates: Regularly update the Director of Operations and stakeholders.
What was the candidate’s background?
Belen has over 10 years of experience managing complex projects, excelling in web and e-commerce project leadership. She has a proven track record in ensuring timely, on-budget delivery with high-quality results, working in fast-paced, deadline-driven environments.
Her expertise in SEO and web development, combined with technical knowledge in WordPress, Shopify, and CMS platforms, makes her highly suitable for leading digital projects. Belen has consistently demonstrated strong leadership in cross-functional teams and effective communication across diverse stakeholders.
With experience using agile methodologies, managing client expectations, and optimizing workflows through tools like Monday.com and Slack, Belen ensures smooth project execution. Her attention to detail and organizational skills further contribute to her ability to meet client needs and achieve project goals efficiently.
How did they find this candidate?
The company used South! We help US businesses find, hire, and pay top Latin American talent.
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