.jpg)
What does the client’s business do?
Our client is a leadership coaching company with a mission to improve leadership effectiveness worldwide. With over 30 years of experience, they have perfected their coaching process to help individuals and organizations reach their full leadership potential.
The company offers a comprehensive range of services, including coaching, certification, and resources. They accomplish this by setting clear goals, identifying areas for growth, developing actionable strategies, and providing continuous support and accountability to ensure lasting success.
What were the requirements?
Key Requirements for this position:
- 5+ Years of Revenue-Driving Marketing: Proven ability to drive measurable results and grow revenue through effective marketing strategies.
- Digital Marketing Expertise: Proficiency in digital marketing tools and platforms, with a data-driven approach to optimizing campaigns for better performance.
- Strategic Leadership: Ability to develop and execute comprehensive marketing plans that align with business goals and objectives.
- Team Management: Experience in leading, motivating, and managing a marketing team to deliver results.
- Results-Oriented: Focus on implementing data-driven strategies that prioritize measurable outcomes.
These requirements led us to Maria Claudia.
What were the responsibilities?
From the outset of the hiring process, Maria Claudia stood out as a candidate capable of executing all the following responsibilities:
- Digital Marketing Strategist: Develop, implement, and analyze a comprehensive, data-driven digital marketing plan focused on paid advertising, LinkedIn outreach, podcasts, and content distribution.
- Paid Ads Expert: Manage and optimize paid advertising campaigns across various platforms, with a goal of maximizing ROI and lead generation.
- LinkedIn Lead Generation Specialist: Leverage LinkedIn for targeted B2B marketing and networking, generating qualified leads and expanding the client’s business network.
- Content Distribution Specialist: Effectively distribute content across multiple channels to maximize reach, engagement, and audience interaction.
What was the candidate’s background?
Maria Claudia is a seasoned professional from Colombia with extensive experience in marketing. She spent 3 years as a Brand Manager and Growth Manager for two companies based in Bogotá.
Additionally, she served as the Marketing and Franchise Manager for a popular frozen yogurt chain, overseeing more than 70 locations nationwide.After transitioning into remote work, Maria Claudia reached out to us to explore new opportunities, and we knew immediately she would be an excellent fit for this role.
How did they find this candidate?
The company used South! We help US businesses find, hire, and pay top Latin American talent.
Follow to see more success stories from our clients.
Schedule a call and save up to 75% a month hiring with us. If you’re looking for marketing specialists, sales talent, customer support, virtual assistants, operations, project managers, creatives, development, accounting, and more we are here to help!
