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What does the client’s business do?
Our client’s company uses a customer-centric, data-driven approach to optimize marketing funnels. By thoroughly analyzing creative assets, ad structures, landing pages, and the overall marketing lifecycle, they identify key growth opportunities.
They offer transparent weekly reports on campaign performance, project status, and analytics, and provide flexible pricing tailored to meet the unique needs of each business.
What were the requirements?
The ideal candidate must excel in the following areas:
- Consumer Products Marketing Expertise: Proven experience or a strong interest in marketing, particularly within the consumer products industry.
- Exceptional Communication and Writing Skills: Proficiency in English with outstanding copywriting abilities to create compelling content across various marketing channels.
- Consumer-Centric Approach: Ability to deeply understand consumer needs and translate them into effective marketing strategies.
- Digital Marketing Proficiency: Strong familiarity with digital marketing tools and platforms, including social media, email marketing, and content management systems.
- Strong Organizational and Interpersonal Skills: Proven ability to manage multiple projects while maintaining attention to detail and collaborating effectively in a fast-paced team environment.
This led us to Estephany.
What were the responsibilities?
Estephany initially contributed to the development and implementation of marketing campaigns, aligning them with overall business objectives. Over time, she also took on the following responsibilities:
- Conduct market research to understand consumer behavior and preferences, informing strategic marketing decisions.
- Support social media, content creation, and digital marketing initiatives to enhance brand visibility and engagement.
- Analyze campaign results, generate performance reports, and identify areas for improvement.
What was the candidate’s background?
Estephany has been working in marketing since her graduation in 2021. She studied Marketing and Advertising at the University Institute of Marketing in Colombia, her home country. During her studies, she learned how to execute targeted advertising campaigns to boost brand visibility and generate leads, among other skills.
She worked as a Social Media Manager and Content Creator at a marketing development agency similar to our client’s business. In this role, she developed engaging content and designed visuals (using Adobe Illustrator/Photoshop) to drive audience growth and engagement for almost two years.
Six months ago, she began her position as a Marketing Assistant with our client. Since then, Estephany has not only met but exceeded expectations. Her salary has been increased multiple times due to her exceptional work and collaboration with the team.
How did they find this candidate?
The company used South! We help US businesses find, hire, and pay top Latin American talent.
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