What does the client’s business do?
The client offers growth marketing services that aim to improve the entire marketing funnel. Their approach is based on data-driven strategies for creative content, paid advertising, conversion optimization, and email and SMS marketing. This efficient process helps reduce customer acquisition costs and increase revenue.
What were the requirements?
We searched for the ideal candidates with the following qualifications:
- Proven experience in marketing within the consumer products industry.
- Excellent command of the English language, with strong copywriting skills to craft compelling messages across various marketing channels.
- Ability to understand consumer needs and translate them into effective marketing strategies.
- Familiarity with digital marketing tools and platforms, including social media, email marketing, and content management systems.
- Strong organizational skills and the ability to manage multiple projects simultaneously while maintaining attention to detail.
- A team player with excellent communication skills, capable of working collaboratively in a fast-paced environment.
All this took us to Brenda.
What were the responsibilities?
Brenda started assisting in the development and execution of marketing campaigns on day 1. She also:
- Conducts market research to gather insights on consumer trends, preferences, and behaviors that can inform marketing strategies.
- Supports social media management, content creation, and digital marketing efforts to enhance brand presence and engagement.
- Collaborates with internal teams to ensure that marketing materials are consistent with brand messaging and product positioning.
- Assists with analyzing campaign performance and generating reports to measure effectiveness and identify areas for improvement.
- Contributes to creative brainstorming sessions for new marketing initiatives and product launches.
What was the candidate’s background?
Brenda has had a marketing-focused career. She started by streamlining executive workflows and later progressed to leading strategic communications initiatives.
As an executive assistant, she improved organizational processes, which helped her move on to the position of Communications Leader. In this role, she handled marketing campaigns and crisis communications with great skill.
Recently, as a Partnership Leader, Brenda successfully implemented innovative partnership strategies and go-to-market plans, which led to significant revenue growth.
This reflects her ability to excel in both team leadership and strategic marketing execution.
Her journey shows her deep commitment to using her marketing expertise to achieve business success.
How did they find this candidate?
The company used Jules! We help US businesses find, hire, and pay top Latin American talent.
If you’re looking for marketing specialists, sales talent, customer support, virtual assistants, operations, project managers, creatives, development, accounting, and more we are here to help!
