What does the client’s business do?
This client is a full-service advertising consulting agency that specializes in helping direct-to-consumer e-commerce brands scale their businesses. They offer a wide range of services, including:
- Media strategy and planning: They help clients develop effective media strategies and plans to reach their target audience.
- Media buying and optimization: The agency uses data-driven techniques to optimize media buying and ensure that clients are getting the best possible ROI on their advertising spend.
- Creative development: They help clients create compelling creative content that resonates with their target audience.
- Data analysis and reporting: They provide data analysis and detailed reports to help you track your progress and make informed decisions.
Our client’s team of experts has a deep understanding of the e-commerce landscape and is committed to helping clients achieve their business goals.
What were the requirements?
Essential Qualifications
- Digital Advertising Experience: Minimum 1 year of experience in digital advertising, with a strong focus on Meta platforms (Facebook, Instagram).
- Ad Expertise: In-depth understanding of ad creation, targeting, and optimization techniques for Meta platforms.
- Platform Proficiency: In-depth knowledge of Meta Ad Manager and its functions.
- Analytical Skills: Excellent analytical skills to evaluate campaign performance and make data-driven decisions.
- Communication and Collaboration: Strong communication and collaboration skills to work effectively with team members and clients.
Preferred Qualifications
- Remote Work Experience: Experience working in a remote or freelance environment.
- Platform Knowledge: Familiarity with other digital advertising platforms (e.g., Google Ads, TikTok Ads).
- Location: Remote work based in Latin American.
This is why we found Dasha, our recruiters agreed that she was ideal for the position.
What were her responsibilities?
Dasha started developing and executing effective advertising campaigns on Meta platforms. But soon after she began to take on more responsibilities and to team up with the rest of the team, her main responsibilities were:
- Create compelling ad creatives that resonate with the target audience.
- Set up and manage ad targeting parameters to reach the desired demographic.
- Monitor and analyze campaign performance to identify areas for improvement.
- Conduct A/B testing to optimize ad performance and identify the most effective elements.
- Analyze campaign data to identify trends and insights.
- Make data-driven recommendations to improve campaign results.
- Stay informed about the latest trends and best practices in digital advertising, particularly on Meta platforms.
- Attend industry events and webinars to stay updated on industry developments.
- Collaborate closely with the marketing team to develop and execute advertising strategies.
- Work effectively with other team members to ensure seamless campaign execution.
What was the candidate’s background?
Dasha is an exceptional candidate for the Ad Builder position, bringing four years of solid digital marketing experience, a deep understanding of consumer behavior, and a proven track record in developing and optimizing advertising strategies. Based in Mexico, she is well-equipped to work remotely, making her ideal for this position.
In her career, she has held several relevant roles, most recently as an Account Analyst in a Digital Agency focused on E-commerce Performance. Dasha has honed her skills in A/B testing, ad campaign optimization, and performance data analysis, ensuring that campaigns are continually refined for maximum effectiveness.
Previously, as a Brand Manager at a packaging supply store in Mexico, Dasha developed comprehensive growth marketing campaigns that integrated content, SEO, and paid ads. She collaborated closely with sales teams to ensure quality leads, effectively bridging marketing and sales efforts.
Dasha holds a degree in Marketing from an international university, along with several Meta and Google certifications in media buying, media planning, and search campaigns. These qualifications highlight her technical expertise and readiness to tackle the complexities of digital advertising.
Her extensive knowledge of market trends, consumer needs, and data analytics make her the perfect candidate for the Ad Builder position, poised to significantly impact our client's advertising strategies and drive business growth.
How did they find this candidate?
The company used ! We help US businesses find, hire, and pay top Latin American talent. Follow to see more success stories from our clients.
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